Reasons To Have Video Content Produced For Your Business

As recently as this year, a video boom has started!  Video has the capability of catching the reader’s attention, and has a much greater effect than other types of advertising. YouTube is the highest watched channel on the net, and for good reason. And Facebook video advertising has become one of the most productive forms of advertisement available. In an age of instant and visual adherence, your audience is much more likely to watch a video to hear and see what your product has to offer.  If you are not using this tool yet, odds are that you will be in the near future.

 

Videos Increase Conversions and Sales

By having professional video produced, the consumer is much more likely to leave comments and discuss the benefits of using your company to solve a need. This is regardless of what you are trying to present to the viewer. For example, a simple explanatory article will be very effective. You can create a helpful ‘how-to’ video that people would prefer watching (as opposed to reading a step-by-step article). We specialize in videos that are classified as ‘non-skip’ videos. These forms of videos typically include useful information and impressive graphics. Non-skip videos work at a much higher rate than those that can be skipped.

 

Cost of Video

Although video tends to be more expensive, the bounty will pay off in the long run.  When you see your company’s exposure increase, you will be glad you picked this avenue of advertising. Almost 80% of companies using video say that their revenue has increased.

 

Video Attracts Mobile Users

With the busy lifestyle most of us lead we are often multitasking. Video allows potential costumers to go about their daily lives, since video is typically easier to digest than reading a dense article. Just look around: many people are likely on their cell phones right now while they do another task (walking, waiting for the bus, etc). After time you build a following and a trust factor is organically incorporated into your video ad. Videos are easy for your core audience to share with others, and this will increase the chance of your content being shared over time.



Leave a Reply

Your email address will not be published. Required fields are marked *