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TrueView® YouTube Campaign MANAGEMENT
TrueView® video ads on YouTube and in the Google Display Network provide natural targeting, eliminating viewers who have already seen your ad or who are not in the market for what you have to offer. Managing these campaigns properly requires the experience that the Quick Reach Media Agency has achieved over the past 5 years, ever since the channel was created! We were there at the beginning and have honed our skills over many campaigns to offer this service with the utmost confidence. It is much more affordable than Pay-Per-Click (Google Adwords) and many other digital advertising products. Why not find out how this can benefit your business and really get you out there.
IN-SEARCH Video Results
Your Video Ad will be displayed at or near the TOP of the search results for the related key words and phrases that are relevant to your content, topic or area of interest for potential viewers. This is the most desirous of display results since they represent an organic, relative choice for a potential viewer. These results COST YOU NOTHING provided your TrueView® ad campaign is active. Since Google owns YouTube and their display network is an aggregate of Google organic search results, Adwords Pay-Per-Click advertising and YouTube Pay-Per-View content. This is the biggest bonus you can possibly derive from participation, even at a modest level, in TrueView® advertising.
Remember, YouTube is the SECOND LARGEST SEARCH ENGINE in the world, second only to Google Search…who happens to own YouTube. Having your video advertisement embedded in this overall display network will get you a tremendous exposure over time, and your net cost of actual views that are billable is a fraction of any other form of digital advertising that is available.
YouTube Video Viewers
Engaging, optimized video content will be displayed on the video view page for YouTube visitors when your content is relevant to the topic, interest or subject of the video being viewed by the YouTube user. Over time, as your video is viewed over and over again, along with comments and likes, your content gains strength and ultimately will appear not only on YouTube view pages but in the Google Display Network (Google Search) as well.
Without video content, you will fall further behind your competition on the web who have video content. And you are missing out on a powerful segment of the Google Display Network. When you combine this organic growth with a modest TrueView® paid YouTube advertising campaign, you can enjoy pre-roll placement, in-page placement and ‘suggested videos’ placement as well.
When managed correctly, your video advertising campaign will automatically place your video BEFORE the actual video selected by the viewer begins to play. This is called “pre-roll” placement. The viewer must watch the first 5 seconds of your video before they have the option to ‘Skip Ad’ and move on to the video they had originally selected.
This placement is one of the strongest and most effective benefits of a TruView® YouTube advertising campaign. It is used to monetize video content, as well as gain a strong branding message in specific areas of interest for YouTube users. Everyone has seen this pre-roll placement in their travels on and around YouTube. And the best news is that until your video is viewed for 30 seconds or longer you DO NOT PAY for the view!
The fourth and equally powerful feature of TrueView® advertising is the ‘in-slate’ placement of your video. These are determined by relevance to the video being viewed by the YouTube user. Of course, paid advertising videos will always appear here and in a higher position than non-paid video ads. But non-paid videos also appear here based upon the same criteria. When you are running a paid campaign for one (or more) of your videos, more than one can appear here (non-paid along with your paid content) giving advertisers with multiple videos a distinct advantage when managing their video library.
As a part of your managed campaigns and as a Quick Reach Media Agency client, your optimized videos are also enhanced with custom thumbnails to attract more viewers and create a dominant look on YouTube.